25a Soho Square, London , England, United Kingdom
+44 7814 523823


Business Details

About Boolabus

Established in 2008 by Brian MacSweeney, Boolabus was acquired by Betgenius in 2011.

Boolabus brings together some of the best talent in live betting and gaming product development. The team bring a track record of delivering large gaming projects with major operators. Innovation, passion and understanding of the target audience come as standard. It’s a unique offering. 


The Team

The core team is made up of very experienced talent who have all worked on innovative products and projects for many years. From project management to design, information architecture to flash programming, we cover the key areas that determine success or failure of a new product.


Brian MacSweeney MD & Founder, Boolabus

Brian MacSweeney was previously at Endemol Gaming where he was founding creative director and subsequently managing director. He devised and implemented the strategy that saw Endemol transition to a product development / distribution model from the more traditional brand licensing model. He pioneered a push towards online game shows and more mass-market gambling opportunities. At Endemol Gaming Brian also led several projects with various gambling operators on strategic product development work. This included live betting applications, consulting for lottery operators and developing a range of original games. Brian previously worked in product development with Littlewoods Gaming and BSkyB, developing some of the world’s first “red button” iTV applications and games.



Boolabus have provided sports betting solutions to some of the top online bookmakers including SkyBet, ToteSport, Ladbrokes, SportingBet and Betfred.

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25a Soho Square, London , England, United Kingdom
+44 7814 523823

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