Business Details



Sportdec is the ultimate fan-centric app, delivering the best of sport, in one place.


If you are a sports fan frustrated by the constant need to switch between a range of different apps to find all the information you really need, then Sportdec is what you’ve been waiting for.


We’re on a mission to succeed where others have failed by building an app that gives fans what they really want. We’ll go the extra distance because It matters to us. We’re passionate sports fans too, so we won’t rest until we offer the best of the sport, in one uniquely tailored fan-specific experience, available in a single tap.






Fast, reliable and simple. With Sportdec, you’ll be able to see the key upcoming, live and past fixtures for such soccer and football competitions as Euro 2016, the English Premier League and MLS, with a full overview of match information including dates, match times and scores for historic match ups.


When the matches go in-play, fans will get the fastest updates around for the key information including scores and match times.






The news that counts, when it breaks.


Every fan wants to get the latest big news on their favourite team or upcoming games as early as possible and the Sportdec app provides you with just that, with all the big stories available as either articles or videos under the ‘News’ Tab or within each ‘Match Overview’.






Great odds on all the games, easily accessed.


Our goal is to take your enjoyment of sport to a whole new level and bring you the effective tools to make the most well-informed betting selections.


At Sportdec, we’re sports fans and we know that betting is a key part of the sports experience for many. It goes without saying that betting with Sportdec is safe and secure, with all our odds available on iOS & Android devices.




SPORTDEC HOLDING LIMITED is a Limited Liability Company - Private Non-Exempt registered in Malta with the Company reg no C 65018.




Our Leadership Team


Bruce Bale - CEO


Bruce Bale served as Head of Sports Partnerships of Viagogo Ltd. Mr. Bale manages viagogo's partnerships with sports teams and federations, enabling an increasing number of teams and consumers to enjoy the benefits of secondary ticketing. Prior to viagogo, Mr. Bale served as Head of Partnerships for West Ham United Football Club, where he sought to develop relationships with leading business organisations and grow new sources of commercial revenue. He served with the Sports Business Group at Deloitte, the Ricoh Arena, Leeds United Football Club, and England Hockey. He has been a visiting lecturer for Masters degrees at the University of London and Liverpool University. He is also an international field hockey umpire, recently representing England at the 2006 European Cup Winners Cup. He has a Bachelors degree with honours in Management Science from Warwick Business School.


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Bruce Bale is the chief executive officer of Sportdec as well as an international hockey umpire at International Hockey Federation. Previously, he was the head of social games and sky development at Sky.


Bale was a manager for EMEA gaming at Facebook for over 2 years. Prior to that, he was the director for business development at Lionside. He also served as the head of sports and partnerships at Viagogo and a sports business consultant at Deloitte.


Bale holds a bachelor’s degree from the University of Warwick. He lives in Dublin, Ireland.


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Other Team Members


Gearoid O’Grady - Head of Finance


Declan Kelleher - Head of Betting


Jessica Sachs - Head of Product


Graham Ross - Head of Brand Strategy


Conor Wogan - Head of Technology

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